Quick quiz: how many of your Google reviews can a stranger see right now, without logging in to anything? If you said "all of them," you would have been correct. Until just a few days ago. Late last month, Google quietly changed the rules. Search Engine Roundtable reported on September 30 that Google Maps now asks visitors to sign in to a Google account before they can read all of a business's reviews, and not just read them... the sign-in gate also hits sorting reviews, sear

The way we search for information has evolved dramatically in the past year. Your customers don't just get a list of blue links on Google anymore. They get answers written for them, sometimes without ever even clicking a website. Which means that if your business is solely relying on showing up one way, you may be missing critical exposure in other ways. Here's the plain-English version of what's going on, and what to do about each. 1. SEO — the one you likely already know St