Try this experiment tonight. Open Chat GPT and type: "Who's the best plumber in Savannah?" Or "Best HVAC company near me?" or whatever industry you work in... You'll get a short list of names. And chances are, yours isn't on it. (I hope that I'm wrong!) A company called Local Falcon ran 37,500 AI searches across the 100 largest U.S. cities, asking five AI platforms (ChatGPT, Google's AI Overviews, Google AI Mode, Gemini, and Grok) who the best local pros were. They studied re

The way we search for information has evolved dramatically in the past year. Your customers don't just get a list of blue links on Google anymore. They get answers written for them, sometimes without ever even clicking a website. Which means that if your business is solely relying on showing up one way, you may be missing critical exposure in other ways. Here's the plain-English version of what's going on, and what to do about each. 1. SEO — the one you likely already know St