The way we search for information has evolved dramatically in the past year. Your customers don't just get a list of blue links on Google anymore. They get answers written for them, sometimes without ever even clicking a website. Which means that if your business is solely relying on showing up one way, you may be missing critical exposure in other ways. Here's the plain-English version of what's going on, and what to do about each. 1. SEO — the one you likely already know St